iTrek has built the first spatial market registry that lets any local business be found by consumers, search engines, and AI agents — without paying a toll to Google, Yelp, or Zillow. Businesses register once, for free, and reach every channel searching for what’s nearby, cutting the cost of being discovered by up to 90%. Those gatekeepers extract up to 30% of every sale in fees and commissions — iTrek charges none, because the registry itself is the product, not the toll booth. The MVP is live today, with enhanced experiences already underway for Safeway and Yosemite’s park services, and we’re raising $3.5M to hit Series A metrics before our Q4 2026 California launch.
Not an offer to sell securities — available only to accredited investors. See important disclosures.
Official trailer for Billion Dollar Bully (2019, dir. Kaylie Milliken) — a documentary investigating Yelp’s alleged review-manipulation and pay-to-play tactics against small businesses. Watch the full film ↗
Since the Web fragmented into silos, businesses have had to pay a toll just to be found — and AI search is making that worse.
Navigation tools mistaken for discovery. A business shows up only if a customer already knows to search for it — or pays for placement.
A one-star rating swing moves restaurant revenue 5–9%, yet businesses pay $300–$5,000/mo just to be treated fairly by the algorithm.
Positioned as essential infrastructure, then a toll follows — up to 30% of a commission or an order, on every single transaction.
Today, AI answer engines compress discovery even further — shrinking the number of businesses a customer ever sees, and shrinking market transparency with it.
“These platforms have become extractive tools, capturing value they did not create.”Tim Wu Columbia Law · Former White House tech & competition policy advisor · Author, The Age of Extraction
of revenue lost to extractive platform overhead — with no level playing field and no single marketplace to be found in.
For the first time, the two technologies needed to build a neutral, efficient discovery layer both exist and are affordable.
A registry-based model can strip extraction costs that today run as high as 30% of revenue for local businesses.
Like the Web’s DNS, spatial registries tend toward one dominant, neutral utility — not many competing extractors.
The same way DNS turned domain names into addressable infrastructure, iTrek turns physical places into an open, addressable registry.
The Domain Name Space maps names to addresses — but has no concept of physical location. That gap is what lets silos and extractive platforms exist.
iTrek maps places, organizations, content, and sensors to real-world locations — one open, neutral layer sitting alongside DNS.
Businesses, consumers, search, and AI all query the same registry — with value-added services (the iTrek app) monetizing on top.
U.S. local commerce is enormous and underserved — every neighborhood has businesses that are effectively invisible online unless they pay a gatekeeper.
Sources: SBA Office of Advocacy (2023); BIA Advisory Services local ad forecast; Nielsen Global Trust in Advertising (2023).
Web-native — no app to download. Consumers arrive via a shared link or QR code and are instantly in the product.
Real estate, apartments, hotels, short-term rentals
Restaurants, fast food, groceries, shopping, gas & prices
Pharmacies, doctors, hospitals/ERs, police & fire, wildfires, quakes
Airports, transit, parking, jobs, schools
Parks, events, wineries, tourism content, webcams
Wikipedia and other web content, plus every major social platform
Discovery platforms live or die on local density — so we go deep in one market before expanding, riding existing institutional relationships.
Real estate, jobs, and restaurants launch as early revenue sources, backed by warm introductions from Visit California and the CA Restaurant Association.
Southern California, Seattle, and Portland — markets with 3–4x the population/tourism spend and strong independent-business cultures.
White-label licensing turns every tourism board and CVB into a distribution channel — scaling without market-by-market direct sales.
A pin on a map, not a story — no browsing, no serendipity, pay to be seen.
Businesses pay thousands a month to protect reputation from an opaque algorithm.
Essential infrastructure that extracts a toll — up to 30% per transaction.
De-risking factors for a seed check: this isn’t idea validation capital — it’s hiring fuel for demand that already exists.
Web-native product functioning today across the full category set — no app download required for a consumer to engage.
Warm, direct relationships with the California Association of Realtors and others — unusual for seed stage.
Deep in-store integration — coupons, specials, and job board support — with reach to 40M+ California shoppers per month.
Working with the head of Yosemite park services to produce a “VisitYosemite” experience together.
No conflicts of interest, because iTrek never sits between a business and its customer at the moment of sale.
Additional revenue: white-label B2B licensing for CVBs, tourism boards, cruise lines, and destinations, plus an emerging AI-agent data channel — our largest customers may ultimately be AI systems themselves.

Cross-domain CEO/CTO across Web solutions, imaging, e-commerce, blockchain & IoT. CTO/CIO at J&J; VP & Sr. Director at Adobe.

Architected Google AdWords. Board/C-level at Anaplan, Apptricity & others. Professor Emeritus, Santa Clara University.

Founder/CEO of ContextGrid. Data architect at Expedia and JPMorgan Chase. Open AR Board member.

Directed ProspectSV & Cleantech accelerators. Ops/IR leadership at Infreeda.

Principal, Horizon Communications — PR for Apple & Sony. Orchestrated global launches for Sony, Apple, Pioneer, and others.
Seed round · SAFE or priced equity
18 months of runway to reach ~$800K ARR and Series A‑ready metrics.
3,600+ businesses onboarded · ~$800K ARR run rate · NPS 50+ · Series A thesis: $8M at $40M valuation, triggered at $2M ARR. Toast raised $20M Series B at $60M valuation with $3M ARR · Yext IPO’d at $900M on 20,000 business customers.
This summary is not an offer to sell, or a solicitation of an offer to buy, any security, and is qualified in its entirety by the important disclosures below. Forward-looking figures (ARR targets, valuation, milestones) are estimates, not guarantees. Read the full disclosures.
This website and the materials referenced or made available on it (collectively, this “Site”) are provided for informational purposes only and do not constitute an offer to sell, or a solicitation of an offer to buy, any securities of iTrek, Inc. (“iTrek” or the “Company”). Any such offer or solicitation will be made only through definitive offering documents (for example, a subscription agreement, SAFE, or similar instrument) delivered directly to qualified prospective investors, and only in jurisdictions, and to persons, where and to whom it is lawful to do so.
The securities referenced on this Site have not been, and will not be, registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), or under the securities laws of any state or other jurisdiction. They are being offered, and will be sold, in reliance on exemptions from registration, including Rule 506(c) of Regulation D promulgated under the Securities Act. Any offering will be limited to persons who are “accredited investors” as defined in Rule 501(a) of Regulation D, and the Company will take reasonable steps to verify accredited investor status before accepting any investment, as required under Rule 506(c). Securities acquired in any such offering will be “restricted securities” and subject to significant limitations on resale and transfer.
An investment in an early-stage, unregistered company such as iTrek involves a high degree of risk, including the risk of loss of your entire investment. Such an investment is illiquid: there is no public market for the Company’s securities and none is expected to develop. Prospective investors should be able to bear the economic risk of an investment for an indefinite period of time, and should consult their own legal, tax, and financial advisors before making any investment decision.
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